business

Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.

Digital Marketing

data science

Learn to clearly define business issues, prepare and clean data, and implement a variety of predictive modeling techniques.

CRISP-DM

Random forest models

Model evaluation

Data analysis business context

Classification models

Stepwise regression

Dimensionality reduction

Experiment control

Types of data

Decision trees

Data cleaning

Model interpretation

Forecast visualization

Cluster models

Logistic regression

Ets models

Tableau visualizations

Cluster validation

Interpreting test results

Data extraction

Gradient boosting

Data pre-processing

Alteryx

Arima

Linear regression

Statistical sampling

Differencing of time-series data

Univariate time-series analysis

Model scoring

K-means clustering

A/B testing

Data transformation

Predictive Analytics for Business

Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, and Tableau.

Marketing Analytics

Business analytics is one of the highest-impact, most in-demand skills. This lesson will introduce you to some basic concepts and terms that you'll need to step into business analytics.

Discovering Business Analytics

In this course, you will learn fundamental topics of business analytics. You will learn how to use data to drive business decisions and solve business problems.

Business Analytics Fluency

Executive Leadership

Digital Transformation for Business Leaders offers a customized learning journey for business leaders to define what digital transformation means to their organizations, to evaluate how emerging technologies will generate value to their business, and to calibrate the most relevant organizational strategies to embark on their own roadmap for digital transformation. 

Learners customize the lessons that best fit their learning goals. They create a roadmap that defines digital goals and execution strategies for their team/organization, as well as a talent transformation plan to set their employees on learning journeys tailored to those specific strategies.

Digital Transformation for Business Leaders

Digital Project Management enables the creation and development of online content, products, and services that help companies stay in business and grow. A digital project manager leverages digital tools to coordinate projects so they get done on time and within a budget, while satisfying the underlying needs of the business and its customers. The key skills you will learn from Digital Project Management Nanodegree include translating business requirements into a project scope statement, building project plans in Waterfall or Agile, and developing a high-performing team. The Digital Project Management Nanodegree teaches foundational concepts and common methods used today. It’s a fast-growing field that impacts a wide range of industries, including retail, media, and technology.

Digital Project Management

Agile is one of the highest-impact, most in-demand skills. In this lesson, we'll introduce you to the fundamental concepts and terms that you'll need to step into the world of agile.

Discovering Agile

In this course, you will be introduced to The Agile Mindset and how it sets the tone for "Being" Agile versus just "Doing" Agile. You will learn to leverage The Agile Manifesto as the foundation for all Agile Frameworks, as well as identify the practical differences between Agile and Waterfall approaches. You will then take a deep dive into Agile Teams and Governance and apply best practices of both in order to deliver immense business value. By the end of this course, you will master characteristics of three of the more popular Agile Frameworks being utilized across all industries, which are Scrum, Kanban and XP, as well as apply The Agile Manifesto to deliver practical value in Agile teams and organizations.

Agile fluency

Agile Fluency

Digital Freelancer

This course dives deeper into the five stages of the digital project management lifecycle. Each lesson focuses on one stage, introducing basic decisions and documents a digital project manager typically makes in order to build a solid project.

Raci matrices

Team development

Software development lifecycle

Sprint planning

STARI stories

Project planning

The Tuckman ladder

Agile frameworks

Project management frameworks

Scrum boards

Project management artifacts

Stakeholder analysis

Project monitoring and control

Waterfall project management

Gantt charts

Knowledge sharing

Business KPIs

Project initiation

Strategic communication plans

Project scheduling

Project closure

Project scoping

Project status reporting

Project execution

Professional portfolios

Requirements gathering

S.M.A.R.T. goals

Scrum

Project risk mitigation

Cost-benefit analysis

product management

Learn the fundamentals of User Experience Design.

UX Design Fluency

Digital Project Management is one of the most in-demand skills. In this lesson, we'll introduce you to the fundamental concepts that you'll need to step into the world of Digital Project Management.

Discovering Digital Project Management

In this world where everything is digital, your mindset needs to be digital too. In this course, we will introduce you to the fundamental concepts that you'll need to step into the world of digital transformation.

Discovering Digital Transformation

In this course, you will learn some essential and fundamental topics of digital project management. You will learn what is digital project management, when to use it, how it came to be, the business justifications of digital projects, common digital project management methodologies, and the five stages of the digital project management lifecycle. 

Digital Project Management Fluency

Design Thinking is one of the most in-demand skills. In this lesson, we'll introduce you to the fundamental concepts that you'll need to step into the world of Design Thinking.

Discovering Design Thinking

UX Design is one of the most in-demand skills. In this lesson, we'll introduce you to the fundamental concepts that you'll need to step into the world of UX Design.

Discovering UX Design

Take advantage of the high demand for people with digital marketing skills.  Learn the fundamentals of this exciting topic and even explore some real examples of what it looks like in real life.

Discovering Digital Marketing

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your approach.

Digital Marketing Fluency

artificial intelligence

Unleash your creativity with our introductory course on Digital Arts and AI Tools. This course acts as a gateway to the fascinating world of digital art, combining digital art principles with cutting-edge AI technologies. After taking this course, you will be familiar with the fundamental digital art skills and a variety of AI tools that are rapidly revolutionizing the art landscape.

You will start by learning the basics of digital arts, including elements and principles of design, the creative process, and how to work with images using free online software. After that, you will learn how to use DALL-E, ArtBreeder, and Midjourney to create digital artwork. You will also learn how to write effective prompts for AI-based text-to-image tools.

Digital Arts Fluency

Digital Arts and AI Tools Fluency

This course introduces Product Development, with a focus on the role a Product Manager plays and key activities that occur during development, including the lifecycle of a code change, creating test plans, getting early feedback, effectively prioritizing issues, and running a go/no go launch meeting.

Persuasion

Real-world Testing

Negotiation

Functional testing

Cross-functional collaboration

Prioritization

Product Development

This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.

Empathy maps

Marketing metrics

Marketing KPIs

Value proposition

Customer journey maps

Marketing fundamentals

Content marketing strategy

Target personas

Branding strategy

Marketing channels

Content calendars

Marketing objectives

Competitive analysis

Marketing Fundamentals

Social Media is a powerful channel for marketers.  In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform. 

Leveraging social media influencers

Social media community management

Social media marketing metrics

Facebook ads

Social media campaign objectives

Social media marketing

Digital marketing campaign evaluation

Social media advertising

Social media content

Social media marketing platforms

Social Media Marketing

This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.


all business Programs

all business Programs